Menu Development

It stands to reason that one of the most important things for a restaurant is the menu. The food choices and pricing can help determine which types of people will come, how far, and even whether anyone will come in at all. Needless to say, they must not only be palatable to the local population, but desirable enough to get people to pick them over the many other options that exist.

​

That said, the forms and flavors of the foods themselves are just a fraction of what needs to be considered when devising your restaurant menu design. You also have to think about things like how long the ingredients will stay fresh, how much they cost, and how easy they are to get. These are the sorts of things that restaurant patrons rarely think of, but that you must give careful thought to in order to remain profitable.

​

Many restaurant owners are fairly good at one or the other of these aspects of restaurant menu design but have trouble putting them all together. That's where a menu development consultant comes in. Such a consultant may work alone, but more often, will be part of a larger company such as RS Hospitality Consultants.

​

A menu development consultant will take into account factors like how quickly ingredients spoil, whether the local clientele will appreciate gourmet options or consider them "gimmicky," and more. Then, a good menu will be devised that provides you with profitable, desirable items for your area. The physical appearance of the menu will also be part of the package, but in many cases, it's the "backend" aspects that will make or break the menu's viability. Therefore, this is where most of the efforts should go.